Last modified: May 10, 2018
This policy will let you know:
What personally identifiable information is collected from you
How your information is used
Who is collecting your information
With whom your information may be shared
What choices are available to you regarding collection, use, and distribution of your information
How you can access, update, or delete your information
How Bulls-i treats your personal financial information
The kind of security precautions that are in place to protect the loss, misuse, or alteration of your information
How Bulls-i protects children's privacy
What else you should know about your online privacy
Your consent to processing of personal data in the United States
1. What personally identifiable information does Bulls-i collect from me?
We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information from us, contact customer support, or otherwise communicate with us. This information may include:
Credit card number (solely for payment purposes)
Information We Collect Automatically Through Your Use of our Site
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners' sites or apps”, (located at We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.
Information Collected Through Cookies and Similar Technologies
2. How does Bulls-i use my information?
Bulls-i’s primary goal in collecting personal information is to provide you, the user, with a customized browsing experience that facilitates your ability to find and purchase the products you want. This may include personalization services, interactive communications, and online shopping. We use information that we collect about you or that you provide to us: to present our Site and its contents to you; to provide you with information, products or services that you request from us; to register and service your online account; to provide information that you request from us; to contact you about your orders; to ship products to you; to send you promotional materials or advertisements about our products and services; to administer surveys, sweepstakes, promotions and contests; to fulfill any other purpose for which you provide it; to provide interest-based targeted advertising to you; to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; to notify you about changes to our Site or any products or services we offer or provide though it; in any other way we may describe when you provided the information; and, for any other purpose with your consent.
We belong to ad networks that may use your browsing activity across participating websites to show you interest-based advertisements on those websites. Currently, our Site does not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiativewebsites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity.
Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Bulls-i if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.
Detect, prevent, or otherwise address fraud, security or technical issues.
Protect against harm to the rights, property or safety of Bulls-i, our users, customers or the public as required or permitted by law.
3. Who is collecting information?
When you are using Bulls-i and are asked for personal information, you are sharing that information with Bulls-i alone, unless it is specifically stated otherwise. If data is being collected and/or maintained by any company other than Bulls-i, you will be notified prior to the time of the data collection or transfer. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.
4. With whom does Bulls-i share my information?
As a general rule, Bulls-i will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it. Bulls-i employs other companies and individuals to perform functions on our behalf. Examples include processing credit card payments. These companies and individuals have access to personal information needed to perform their functions, but may not use it for other purposes. Bulls-i does not share any data with advertisers or business partners.
5. What are my choices regarding collection, use, and distribution of my information?
Bulls-i may, from time to time, send you email regarding our products and services. If you do not want to receive such mailings, simply tell us when you give us your personal information, or call us at 231-933-8815. Or, at any time you can easily edit your Bulls-i Account Information to no longer receive such offers and mailings. You will need your Bulls-i ID and Password in order to access your Bulls-i Account Information.
You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those Bulls-i services that require registration in order to participate.
Bulls-i does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party and you will always have the option of not permitting the transfer. If you do not wish to allow your data to be shared, you can choose not to use a particular service.
6. What is Bulls-i’s policy on allowing me to update, correct, or delete my personally identifiable information?
You may edit the information listed below for your Bulls-i Account Information by using your Bulls-i ID and password:
Your Email Preferences
Your Saved Addresses (other than your default address)
Your Saved Payment Methods
The Email used to receive offers and promotions
All other modifications and edits must be made by calling or emailing Bulls-i. If you have forgotten your password, please click here . For all other problems signing in to Bulls-i, please click here. You may also send us an e-mail at to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
7. How does Bulls-i protect my personal financial information?
Keeping your personal financial information private is vitally important to us. As with all personally identifiable information, we do not make this available to any third parties without your permission. Please note that there are several places on Bulls-i's site where you can transmit credit card information in order to complete a purchase transaction or for verification purposes. Any time we ask for a credit card number we transmit that credit card number in an encrypted format. We use industry standard, SSL (secure socket layer) encryption. Bulls-i reveals only the last four digits of your credit card numbers when confirming an order. Of course, Bulls-i transmits the entire credit card number to the appropriate credit card company during order processing.
8. What security precautions are in place to protect the loss, misuse, or alteration of my information?
Your Bulls-i Account Information is password protected so that you and only you have access to this personal information.
It is your responsibility to protect the security of your login information. We recommend that you do not divulge your password to anyone. Bulls-i will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your Bulls-i account and close your browser window when you have finished your work. This is to ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.
We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Bulls-i cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.
9. What about children’s privacy?
Naturally, the safety of children is very important to us. Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Site or register on the Site, make any purchases through the Site, or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at email@example.com.
10. What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose personal information online, for example on message boards, through email, or in chat areas that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.
11. Your consent to processing personal data in the United States.
The owner of the Site is based in the state of Michigan in the United States. We provide this Site for use only by persons located in the United States. We make no claims that the Site or any of its content is accessible or appropriate outside of the United States. Access to the Site may not be legal by certain persons or in certain countries. If you access the Site from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.
If you are a resident of the European Economic Area (EEA) or other jurisdiction outside of the U.S., in order to provide our Site, products and services to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal information may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.
12. Additional Information
Questions regarding this statement should be directed to firstname.lastname@example.org.